Advertising device.



L. M. SAVAGE.

ADVERTISING DEVICE.

APPLICATION FILED NOV- 21. 1916.

Patented Apr. 16, 1918.

CLARK SH man era s and LUTHER M. SAVAGE, OF GREENVILLE, NORTH CAROLINA, ASSIGNOR 0F ONE-HALF TO OLTI-IUS L. J'OYNER, OF GREENVILLE, NORTH CAROLINA.

ADVERTISING DEVICE.

Specification of Letters Patent.

Patented Apr. 1c, 1918.

Application filed November 27, 1916. Serial No. 133,617.

To all whom it may concern I Be it known that I, LUTHER M. SAVAGE, a citizen of the United States, residing at Greenville, in the county of Pitt and State of North Carolina, have invented certain new and useful Improvements in Advertising Devices, of which the following is a specification.

This invention relates to advertising devices and more particularly to a device for displaying advertisements having improved mechanism by means of which advertising cards or objects may be successively brought to the attention of the ey through the movement of a continuous support or web.

The objects of the invention are to provide a device of the character described'of simple and compact construction; to produce improved means for attaching the advertisin cards or plates to the carrying device; to produce an improved form of advertising card, and to provide other improvements the details of which will be more fully pointed out hereinafter. V

The invention will first be described with reference to the accompanying drawings which form a part of the specification and will then be more particularly pointed out in the claims appended thereto.

In said drawings:

Figure 1 is aperspective view of one form of my improved advertising device;

Fig. 2 is a perspective view of a second form of advertising device showing two movablewebs, and with'one end ofthe easing removed for the sake of clearness;

Fig. 3 is a front plan view of the belt or carrying means used in connection with the device;

Fig. 4 is a section on the line 4.4 of Fig. 3;

Fig. 5 is an enlarged plan view of a sign plate adapted to be used in connection with the carrying belt; I

Fig. 6 is a section on the line 6-6 of Fig. 3 showing in detail one method of attaching objects to the sign plates, and

Fig. 7 is-a section on the line 77 of Fig. 3 showing in detail the specific means for attaching the sign plates to the carrying belt. 7 Similar reference numerals refer to similar parts throughout the several views.

In carrying out my invention I preferably employ an elongated casing or housing 1 of any desired length, breadth: and thickness to best suit the particular requirements for which it is to be used. The front of this casing is Open and preferably secured within this opening in any suitable manner is a sheet of transparent material such as glass 2,

whereby the interior of the. casing. may be open to the eye. Rotatably mounted within of the casing which thus form bearings therefor, While one end of the upper roller is preferably provided with an enlarged wheel or pulley portion 5 adapted to have a belt run therearound. Secured to the bottom of the casing is a base or extension 6 and upon this extension is mounted a motor 7 preferably of the generally used .electric type so that it may be used in connection with the customary 110 volt electric systems, and upon the shaft 8 of the motor is mounted a wheel or pulley 9. Rotatably mounted on the side of the casing are a pluralityof reducing pulleys 10, and these'pulleys and the drum pulley 5 are inter-connected by means of any suitable form of beltingll, 12; the lower pulley being connected to the motor shaft pulley 9 by a belt 13. While I have shown the motor and pulley wheels as mounted outside of the casing it is of course obvious that arrangements could easily be made whereby they could be mounted entirely within the casing.

An endless apron or belt 14 of any suitable flexible material preferably cloth or canvas is carried upon the drums 3 and 4 and will rotate therewith upon operation of 4 will be brought out hereinafter, and in order to permit of this removal and to provide access to the belt without necessarily removing same, I have cut away a portion of the rear wall 15 of the casing at both the top and bottom thereof, and have provided hinged doors 16 and 17, through which openings the drums may be withdrawn, L-shaped transverse slots 18 being cut into the side walls of the casing down into the drum-axle bearings for this purpose, .it being understood that the slots 18 are duplicated on both sides of the casing though only those on one side are shown. j q

Secured to each-edge of the endless belt 14:

7 ing to the casing proper. 3 0

is a flexible band or belt 19 preferably of elastic material. These bands are secured to the apron by any suitable means such-as by rivets, clips or bolts 20, and these fastening devices are spaced apart a distance substantially equal to the width of the advertising sign plates which are adapted to be used in connection with the device, the portion of the flexible bands lying between adjacent fastening members being entirely free from any connection with the apron.

Fig. 2 illustrates a modification of my d evice showing the use of two endless belts 14 and li-P'carried within one casing; the drums 3" and 4 of each belt being inter-geared in anysuitahle manner, a friction pulley 21' being shown in contact with the drums through the medium of the endless belts. In this construction the casing 1" is open at both the front and back thereof, and glass plates 2" and 2 are suitably secured therein, whereby both aprons may be seen and twice as much advertising matter permitted as is possible in the form shown in Fig. 1 since the rear of the aprons arenaturally traveling upside down, the removal ofthe drums in this instance being preferably provided for by hinging one of the end portions of the cas Fhis feature of double reels may be carried out indefinitely; three, former even more aprons being placed within a single casing and being driven from one motor, the rotating drums of the apronsbeing suitably intergeared.

Referring" now more particularly to Figs.

3 and 5', I purposeto use" in connection with my endless aprons, a' series of advertising sign plates 22 having cut away corners so as to permit of their easy insertion upon the apron with their ends inserted under the elastic band's; these plates may be provided with the customary printed advertising mat ter and in addition thereto 1 have provided means whereby the specific article advert'ised" may in some cases be attached directly to the plate and be carried'around therewith. The plates are preferably made of any suitable flexible material such as heavy paper, and in order to attach them to the apron it'is' only necessary to insert each end thereof under the elastic bands 'or'belts 19, the cut away portions 23 fitting around the fastening belts or members 20 which" attach the bands to the apron proper, thus locking the plates securely in" place upon thetraveling apron; the elastic members 19 easily bending around the face of the plate 22 and firmly engaging same at the juncture therewith of the fastening members, is clearly illustrated in Fi 7 It is to be'observed that the plates-22- are flexible' in the direction ofthe movement of the belt and that they are of a" greater height than the radius of the drum overwhich they This century or the plates combined with the elasticity of the bands which attaches the plates to the belt allows the plates to be held in close engagement with the belt when the same are passed around the'drum; The fact that the plates are held in close engagement with the belt when they are passed around the drum a lows the ap plicants device to be of comparatively nar-' row width incomparison with the device in which the plates are allowed room in which to swing loosely around the drum.

The plates themselves may if desired carry articles referred to'in the advertisements on the'plates, for instance the plate 22 shown in Fig. 3 has attached thereto in any suitable manner a shelf 245 upon which is sexcured a heel plate 25 and an elasticband 2G; therebyadapting the shelf to fornra support for a shoesecured thereon; the plate 22" is shown as having two supporting members 27 secured thereto and spaced a suitable distance'apa'rt a rotatable pin or bar 28 being secured between these members upon which many various kinds of articles may be*car-' ried, such as watches; the plate 22 shown specifically in Figs. 5 and 6, has a cup shaped member 29"pivota-l*ly secured thereto by means of a bolt or rivet 30; and a spring clip or resilient yoke-shaped member 31 secured" immediately above the cup-shaped membeniwhereby a bottle may oe-carried on the plate, the bot-tom of the bot-tleresting' in the cup shaped member while' theneckof the bottle is held in placeby means oft'he clip; and the plate 22 is shown as provided with two elastic clips 82 for holding such an article as a cigar box in place; the purpose of the elastiemember 31 used in connection with the bottle; and the elastic clips 32 used with the cigar box being topermit the plates to give away from the bottle and box respectively when they are passing around the drums.

It will be observed from "the above examples that the object carried by the" plate is free to "give away from the same when it is attached" to the 'plateby" two separate spaced fasteningmeans; one of which isfiexible.

While I have shown these fastening de vices as securing'theadvertised article to the plates it is understood of coursethat they might as easily be applied directly to the belt itself; and furthermore that any number of various kinds and shapes of articles could be attached to the plates though I have only shown certain specific means of attachment.

The advantages of iny improved advertising device are obvious, the described construction I am enabled to provide a simple" and cheap form of advertising device which may be set up: either indoors 0r' outdoors and may be run irrconnection with any common electriclighting'syfieni; furthermore by providing separate plates-tar each advertisement am sit/ties to replace the several advertisements without changing the entire belt; while the use of the advertised articles themselves in connection with the advertising plates is a strikingly and distinctly novel feature of the invention.

Having thus described my invention what- I claim as new and desire to secure by Letters Patent of the United States is:

1. In an advertising device, a casing having a sight opening, an endless belt therein, means for guiding and driving said belt, said means including a drum over which said belt passes, flexible elastic bands secured to each edge of said belt at spaced intervals to form loops, and a plurality of flexible plates mounted on said belt having their corner portions cut away to provide reduced end portions to enter said loops, said plates be ing of greater height than the radius of said drum and being flexible in the direction of movement of the belt whereby the plates will be held in close engagement with the belt when it passes around the drum.

2. In an advertising device, a casing, an endless belt, means for guiding and driving which the belt passes, means for securing a plurality of flexible plates to said belt, said plates being flexible in the direction of movement of the belt, longitudinally spaced fastening means on said plates whereby articles to be displayed can be attached to said plates, and one of said fastening means being resilient whereby to allow the article attached to the plate to give away from the same when said article is passed around said drum.

3. In an advertising device, a plate, a cupshaped member pivotally secured to said plate, and a yoke-shaped resilient member secured to said plate adjacent said cupshaped member whereby a bottle may be yieldingly held in position on said plate.

In testimony whereof I afiix my signature in presence of two witnesses.

LUTHER M. SAVAGE.

Witnesses:

CHAS. K. TAYLOR, W. G. BUeH.

Copies of this patent may be obtained for five cents each, by addressing the "Commissioner of Iatents Washington, D. G. 

